The new SS26 season by United Colors of Benetton accompanies children and babies through a spring and
summer inspired by lightness, vibrant colors and everyday wonders.

The new girls’ collection introduces a contemporary, metropolitan style. Clean lines, relaxed volumes and
luminous details define an aesthetic that blends modern femininity with urban attitude. The palette, enriched
with delicate hues such as sky blue, plum purple and dusty pink, adds a refined touch.

The collection for younger girls embraces a sweet, fairy-tale mood built around playful elements. Printed
denim, lace appliqués and joyful illustrations create a narrative world full of imagination. Soft shades and
all-over prints — transforming spots into flowers and butterflies — evoke a magical, nature-inspired universe.

A street-inspired, contemporary aesthetic defines the new boys’ collection, designed to embrace urban life
with comfort and personality. Graphic designs portray a city in motion, flying animals and imaginative
landscapes, reflecting a spirit of exploration.

The new wardrobe shaping the collection for younger boys also highlights a playful character rooted in comfort
and creativity. Relaxed fits, sweatshirts, yarn-dyed jersey and soft shaded all-over prints make every look easy,
comfortable and perfect for playtime.

The Baby collection gently wraps newborns in comfort during their first discoveries, offering soft, breathable
fabrics that are gentle on delicate skin. The new wardrobe unfolds across three key themes: the first
inspired by the strength of friendship and the power of dreams; the second celebrating simplicity and the joy of
growing up outdoors; the third highlighting natural materials with linen-blend and organic cotton gauze capsules,
ideal for the warm season.

Accessories complete the Kids and baby wardrobe with lightness and personality, while beloved licenses –
Hello Kitty and Friends, Marvel (Avengers), Disney (Lilo & Stitch) and Cars – turn each piece into the perfect
companion for everyday adventures."