United Colors of Benetton blends new realms of expression and experimentation with its authentic, inclusive identity.
Digital artist Rick Dick’s FW25 campaign brings the brand’s new vision to life, enhancing its aesthetic language with the power of artificial
intelligence.
Every piece is reimagined through its shapes and textures, reflecting Benetton’s DNA.

Knitwear takes center stage, as it has always been the beating heart of the brand’s collections. Knitwear is more than an iconic piece as it
becomes a language of the body: an expression of freedom, movement, and modern sensibility.
The FW25 campaign stands as a manifesto of the evolution of United Colors of Benetton: a brand aiming to deepen its connection with the
new generations, highlighting its roots through an authentically contemporary perspective.