InsideBenetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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New Year's Eve 2025 outfits: looks for women and girls

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New Year's Eve 2025 outfits: looks for women and girls

Elegant, sparkling, perfect for welcoming in the new year: New Year's Eve dresses to add to your wishlist.

Stranger things around the world

NEWS

Stranger things around the world

From Lucca to London and all the way to Madrid, Berlin, and Los Angeles: the events that paid homage to the cult series Stranger Things and its fi...

New Stranger Things capsule collection | Benetton

COLLECTIONS

New Stranger Things capsule collection | Benetton

United Colors of Benetton presents “Stranger Colors of Benetton”: an exclusive capsule collection inspired by the Upside Down universe of Stranger...

New SISTERLAND X STRANGER THINGS fragrance

COLLECTIONS

New SISTERLAND X STRANGER THINGS fragrance

Benetton Perfumes presents SISTERLAND X STRANGER THINGS: a thrilling new limited edition inspired by Netflix's cult TV series.

Behind the costume design

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Behind the costume design

Stranger Things costumer designer Amy Parris explains the link between the distinctive style of the Netflix series and Benetton's rich 1980s herit...

Women's Fall Winter 2025 BBOLD Collection

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Women's Fall Winter 2025 BBOLD Collection

Check out the new casual and contemporary Capsule Collection, which blends United Colors of Benetton dress codes with Korean style.

Trendy casual outfits for men, winter 2025-26

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Trendy casual outfits for men, winter 2025-26

Discover the new casual outfits for men for winter 2025-26 by Benetton and add a cool touch to your wardrobe with jackets, sweaters, vests, and pa...

Women's knitwear for autumn: the return of soft and warm garments

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Women's knitwear for autumn: the return of soft and warm garments

Fine yarns, bright colors, original details: discover the new women's knitwear collection

Fall 2025 outfits: ideas for women, men, and kids

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Fall 2025 outfits: ideas for women, men, and kids

See the trendiest looks, must-have pieces, and plenty of practical ideas for the whole family with fall outfits from the new Benetton FW 25 Collec...

Fashion Color Trends for Fall-Winter 2025-26

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Fashion Color Trends for Fall-Winter 2025-26

What colors will characterize Fall-Winter 2025-2026 fashion? Choose between warm or cool, light or dark and discover how to combine them with style!

Earbuds IMIKI x Benetton | Benetton

Earbuds IMIKI x Benetton | Benetton

Imiki’s technology joins forces with Benetton’s universal language of color in an exclusive collection that unites fashion and technology.

Fall Winter 2025 Campaign

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Fall Winter 2025 Campaign

The new FW25 campaign, created by digital artist Rick Dick, brings United Colors of Benetton’s fresh vision to life.

New Coco Capitán x Benetton capsule collection

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New Coco Capitán x Benetton capsule collection

United Colors of Benetton presents the new collection of pieces and accessories with handwritten phrases, made in collaboration with the artist Coc...

Outlet Benetton Online: sales and discounted products | Benetton

Outlet Benetton Online: sales and discounted products | Benetton

Outlet prices and a user-friendly experience: from product discovery to the final shopping bag click.

Summer Together SS25

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Summer Together SS25

Discover "Summer Together", the new United Colors of Benetton Spring Summer 2025 Capsule Collection

New Denim Arrivals | New Men's, Women's and Kids' Collection

COLLECTIONS

New Denim Arrivals | New Men's, Women's and Kids' Collection

Discover the Denim Jeans Collection for Women, Men and Kids' by Benetton ✓ Light or Heavy ✓ 15% Welcome Bonus.

New Spring-Summer 2025 Campaign

NEWS

New Spring-Summer 2025 Campaign

Inglese: Different Together. Optimistic, vibrant, contemporary: the new SS2025 campaign by Benetton.

Oliviero toscani (1942-2025)

CAMPAIGNS

Oliviero toscani (1942-2025)

Some of the most iconic campaigns he shot for United Colors of Benetton.

The Family Card has ended and is now The Colors Club | United Colors of Benetton

NEWS

The Family Card has ended and is now The Colors Club | United Colors of Benetton

Sign up for the new United Colors of Benetton loyalty program ✔ Women's, Men's, Kids' Fashion and News from the United Colors of Benetton World ✔

Telare la Materia Milan Green&Blue 2024 Festival

NEWS

Telare la Materia Milan Green&Blue 2024 Festival

A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Fes...