InsideBenetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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Trendy casual outfits for men, winter 2025-26

COLLECTIONS

Trendy casual outfits for men, winter 2025-26

Discover the new casual outfits for men for winter 2025-26 by Benetton and add a cool touch to your wardrobe with jackets, sweaters, vests, and pa...

Women's knitwear for autumn: the return of soft and warm garments

COLLECTIONS

Women's knitwear for autumn: the return of soft and warm garments

Fine yarns, bright colors, original details: discover the new women's knitwear collection

Fall 2025 outfits: ideas for women, men, and kids

COLLECTIONS

Fall 2025 outfits: ideas for women, men, and kids

See the trendiest looks, must-have pieces, and plenty of practical ideas for the whole family with fall outfits from the new Benetton FW 25 Collec...

Fashion Color Trends for Fall-Winter 2025-26

COLLECTIONS

Fashion Color Trends for Fall-Winter 2025-26

What colors will characterize Fall-Winter 2025-2026 fashion? Choose between warm or cool, light or dark and discover how to combine them with style!

Earbuds IMIKI x Benetton | Benetton

Earbuds IMIKI x Benetton | Benetton

Imiki’s technology joins forces with Benetton’s universal language of color in an exclusive collection that unites fashion and technology.

Fall Winter 2025 Campaign

COLLECTIONS

Fall Winter 2025 Campaign

The new FW25 campaign, created by digital artist Rick Dick, brings United Colors of Benetton’s fresh vision to life.

New Coco Capitán x Benetton capsule collection

COLLECTIONS

New Coco Capitán x Benetton capsule collection

United Colors of Benetton presents the new collection of pieces and accessories with handwritten phrases, made in collaboration with the artist Coc...

Outlet Benetton Online: sales and discounted products | Benetton

Outlet Benetton Online: sales and discounted products | Benetton

Outlet prices and a user-friendly experience: from product discovery to the final shopping bag click.

Summer Together SS25

COLLECTIONS

Summer Together SS25

Discover "Summer Together", the new United Colors of Benetton Spring Summer 2025 Capsule Collection

New Denim Arrivals | New Men's, Women's and Kids' Collection

COLLECTIONS

New Denim Arrivals | New Men's, Women's and Kids' Collection

Discover the Denim Jeans Collection for Women, Men and Kids' by Benetton ✓ Light or Heavy ✓ 15% Welcome Bonus.

New Spring-Summer 2025 Campaign

NEWS

New Spring-Summer 2025 Campaign

Inglese: Different Together. Optimistic, vibrant, contemporary: the new SS2025 campaign by Benetton.

Oliviero toscani (1942-2025)

CAMPAIGNS

Oliviero toscani (1942-2025)

Some of the most iconic campaigns he shot for United Colors of Benetton.

The Family Card has ended and is now The Colors Club | United Colors of Benetton

NEWS

The Family Card has ended and is now The Colors Club | United Colors of Benetton

Sign up for the new United Colors of Benetton loyalty program ✔ Women's, Men's, Kids' Fashion and News from the United Colors of Benetton World ✔

Telare la Materia Milan Green&Blue 2024 Festival

NEWS

Telare la Materia Milan Green&Blue 2024 Festival

A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Fes...

Telare la Materia Milan Design Week 2024

NEWS

Telare la Materia Milan Design Week 2024

A sustainable design project by Davide Balda/Fabrica x United Colors of Benetton, presented at Alcova during Fuorisalone 2024.

A commitment for the climate

SUSTAINABILITY

A commitment for the climate

Reducing greenhouse gas emissions with the Science-Based Target initiative.

Green B

SUSTAINABILITY

Green B

Benetton presents Green B, the new project that promotes a more ethical and aware fashion.

Fashion isn't everything

SUSTAINABILITY

Fashion isn't everything

Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.

Sustainability Benetton

SUSTAINABILITY

Sustainability Benetton

We've always been committed to growing responsibly. Discover the groundwork we've taken on in order to respect the environment and everyone's we...

A yellow knit stitch

HISTORY

A yellow knit stitch

The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!